Marketing factors and who controls them:
- Market Position based on price (seller)
- Salability/Appeal to Buyer (seller)
- Marketing Program (sales agent/company)
- Market Value (buyer)
How price affects the number of potential buyers:
How price usually affects peak interest levels:
| Week 1-3: |
High interest by sales
associates and buyers (many showings) |
| Week 4: |
Interests begin to wane
(fewer showings) |
| Week
5-13: |
Interest levels off
(predictable number of showings) |
Specific Tim Griffin marketing promotions can generate renewed
interest in subsequent weeks.
Realistic pricing will:
- Minimize the inconvenience of keeping your home ready to
show
- Take advantage of the first weeks of high activity and
interest
- Bring in more prospects
- Increase the likelihood of attracting higher offers
- Accomplish a faster sale
